Trackmax - Whitepapers
Trackmax — A Foodservice Industry Leader with a unique Vision.
Experienced Leadership and Knowledge
Our senior leadership team knows the foodservice industry, with over a century of direct, hands-on experience as foodservice distributors, manufacturers, and sales agency management, both private and public companies.
Our mission is to deliver profit optimization software that improves net margins for every foodservice supply chain member. More than a software solution, it is about optimizing the total industry’s productivity, profits, and ability to thrive in any business climate.
Thought Leadership
We are innovators, creating ‘game changing’ profit optimization software solutions and establishing new ‘best practices’. We strategically collaborate with many of the most forward thinking food industry researchers and consultants, including an alliance with Technomic Inc., the leading foodservice industry expert and provider of continuous intelligence, performance analytics, and category management solutions and Willard Bishop, a food industry leader providing activity based costing and category management solutions.
Technology Leadership
Founded in 1996, for over 15 years we have focused on the development of profit optimization software solutions that specifically address the unique nuances, challenges, and opportunities of the foodservice industry. All Trackmax software systems are leading edge in design yet intuitive and easy to use in functionality. Users can be immediately effective in tracking trade spend. All systems operate within the users four walls and offer complete user security. All Trackmax systems are 100% compatible and can deliver complete or partial supply chain member connectivity.
The Trackmax Solutions Team
Our team is focused on providing solutions to help move the foodservice supply chain towards seamless integration, move relationships from transactional to strategic and optimize total industry productivity, potential, and profits.
For a detailed biography of our Trackmax Team, please click here.
(Have pdf of backgrounds)
- Tom Rawson - President - Founder
- Tim Rawson - Vice President - Founder
- Jerry Peacock - Vice President of Marketing and Business Development
- Eric Schiffli - Senior Programmer
- Ken Schaff - Sales and Training, Customer Development and Support
- Shannon Piel - Customer Development and Support
- Rene Cabrera - Project Manager - Data Integration - Senior Programmer
- Jonathan Best - Software Architect
Strategic Partners
Bob Goldin – Executive Vice President, Technomic Inc.
Paul Weitzel - Managing Partner, Williard Bishop
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