Our Trackmax Team
Seasoned Leaders, Innovative Thinkers, Proven Developers, Customer Focused!
Tom Rawson, President - Founder
Tom Rawson is the President of Trackmax Solutions and has served as President since the company was founded in 1995 as Distributor Resource Management Inc, dba Trackmax Solutions.
A 30-year veteran of the Foodservice Industry, prior to Trackmax Solutions, from 1980-1986 Tom served as Co-Founder and President of New England Sea Products Inc, a fresh seafood purveyor in Ft. Myers, FL and from 1986-1995 as VP General Manager of Daniels Foodservice, a prominent Ft. Myers FL distributor. In 1995, Daniels Foodservice was sold to Clark Foodservice and then became part of US Foodservice. Tom served as V.P. General Manager of the Southwest Florida US Foodservice organization.
Tom earned his Bachelor of Science degree in Marketing and Business Administration from Stonehill College, Easton MA.
Tim Rawson, Vice President - Founder
Tim Rawson is the Vice President of Trackmax Solutions and has served as Vice President since the company was founded in 1995 as Distributor Resource Management Inc, dba Trackmax Solutions.
Tim’s 30 years of Foodservice Industry experience also includes serving from 1980-1986 as Co-Founder and Vice President of New England Sea Products Inc, a fresh seafood purveyor in Ft. Myers, FL and from 1986 to 1995, in numerous positions at Daniels Foodservice, Ft. Myers, FL including Operations Manager and as Sales and Marketing - Center Of the Plate Fresh Meat and
Seafood Specialist. In 1995, Daniels Foodservice was sold to Clark Foodservice and then became part of US Foodservice where Tim served as VP Sales, Center of the Plate Fresh Seafood - Fresh Meat.
Tim earned his Bachelor of Science degree in Marketing and Business Administration from Roger Williams University, Bristol, RI.
Robert LeBlanc, Vice President Sales and
Business Development
Bob LeBlanc serves as Vice President, Sales and Business Development for Trackmax Solutions, joining the organization in October 2011. His responsibilities include sales strategy, customer relationship, category management, and business-to-business trade program development.
A 29-year veteran of the foodservice industry, Bob’s experience includes working with foodservice manufacturers, distributors, and operators. Prior to joining Trackmax Solutions, from 2004-2008, Mr. Le Blanc served as Executive Vice President of Blacksmith Applications LLC, a provider of end-to-end trade management software solutions.
Bob most recently served as Vice President of Sales for Duro Bag Company. In addition, he has served as Vice President of Foodservice Sales at Solo Cup Company, Vice President-Foodservice Channel of TOPCO Associates LLC, and Vice President Sales at Mrs. Smith’s Bakeries, LLC. From 1982 to 2002, he held various positions at Kraft Foods, Inc./General Foods including Vice President of Field Sales, Director of Sales Planning, Operations and Strategy, Director of National Chain Distribution, Director of Sales Planning and Operations and Senior Product Manager.
Bob earned his Bachelor of Science degree in Marketing from Babson College in Wellesley, MA. He has received numerous Superior Achievement Awards throughout his career.
Eric Schiffli, Senior Programmer
Eric Schiffli has served as Senior Programmer since joining Trackmax
Solutions in 2001.
A 23-year programming veteran, prior to joining Trackmax Solutions, from 1988-1991, Eric was the Senior System Architect and Programmer for the Lee County Electric Co-op, a 24-7-365 business operation and the second largest electric cooperative IT department in the nation where he designed computer mainframe systems.
Eric earned his Bachelor of Arts degree in Computer Science from DePauw University, Greencastle, IN.
Jonathan Best, Software Architect
Jonathan Best joined Trackmax Solutions in early 2007 and serves as the key architect for Trackmax Solutions’ innovative, game changing Profit Improvement Management System (PIMS) and Insight Business Intelligence Software System.
Jonathan is proficient in several programming languages, and during his development experience, he has developed, tested, and implemented document management systems for city and state governments across
the country.
Ken Schaff, Sales and Training, Customer Development
and Support
Ken Schaff joined Trackmax Solutions in 2002 with the distinction of being the very first user of Trackmax Solutions Earned Income Profit Optimizer, the most widely used contract and rebate system. Ken serves as an all around Trackmax specialist in sales, training, customer development and support
A seasoned and successful foodservice distribution veteran, with 45 years of experience, prior to joining Trackmax Solutions from 1985-2002, Ken served as Purchasing Vice President for Mutual Wholesale Co., Lakeland, FL, a $365 million distributor sold to US Foodservice in 2001. From 1979-1985, Ken held positions of Division President of Refrigerated Distribution Center Ashland, OH, Foodservice Division Manager, Atlanta, GA and Foodservice Credit Manager Corporate, Pittsburgh, PA for Amerimark, a $280 million distributor headquartered in Pittsburgh, PA.
During the earliest days of his foodservice career, Ken served as General Manager, Erie Division for Tripi Foods of Buffalo, NY and as Data Processing Manager, Controller, and Secretary/Treasurer of Jacob Haller Co, Erie, PA
Rene Cabrera, Project Manager, Data Integration -
Senior Programmer
Rene Cabrera joined Trackmax Solutions in 2009 and has served in many capacities including Project Manager, Data Integration, Senior Programmer and most recently as Director of Training.
With 16 years of IT experience, prior to joining Trackmax Solutions, Rene served as Chief Executive Officer of Training Options Inc., the largest corporate computer and soft-skills training school in Southwest Florida. From 1995 to 2005, Rene served as Call Center Implementation Engineer at Assurant Solutions, Miami, FL. Rene’s diverse experience includes outsourced IT sales, IT training, consulting and IT recruitment through Training Options and IT Services.
Rene earned his Bachelor of Science degree in Information Technology from Barry University, Miami, FL.
Shanon Piel, Customer Development and Support
Shanon Piel joined Trackmax Solutions in early 2010 and serves as Customer Development & Support for Earned Income Profit Optimizer (EIPO), Insight Business Intelligence and Profit Improvement Management System (PIMS) software systems.
A 23-year Foodservice Distribution veteran, prior to joining Trackmax Solutions, Shanon served as a Margin Manager for U.S. Foodservice (formerly Allen Foods) in St. Louis, MO, a Trackmax customer.
As Margin Manager Shanon used Trackmax EIPO and PIMS solutions to track and report all Corporate Programs, local and sales based programs for the St. Louis Division and conducted profitability analysis along with the responsibility for all contract management initiatives, audits and sales training related to margin.
Carrie Westcott, Customer Development and Support
Carrie Westcott joined Trackmax Solutions in June 2011 and serves as Customer Development & Support for Earned Income Profit Optimizer (EIPO), Insight Business Intelligence and Profit Improvement Management System (PIMS) software systems.
Prior to joining Trackmax, for 21 years Carrie served as Controller for Hawkeye Foodservice Distribution, Coralville, IA, a Trackmax customer. As Controller, Carrie administered the data entry, invoicing and collection of Trackmax generated billbacks, insuring that all revenues were properly recorded.
Carrie earned her Bachelors degree in Accounting from the University of Iowa, Iowa City, IA
Our Strategic Partners:
Bob Goldin, Technomic, Inc., Executive Vice President
Bob is an Executive Vice President of Technomic and Director of its Food Supplier Practice in addition to being the founder and director of the firm’s iLab™, Customer Performance Appraisal Service, Distributor Intelligence Service, Foodservice Benchmarking Center, Takeout Packaging Consortium and Nutritrack programs and co-creator of C-Max and PIMS, the industry’s leading category management tools.
With over 30 years of broad-based experience in the food industry as both a consultant/researcher and an industry executive, his 25 years of experience with Technomic have focused on strategic planning, distribution analysis and planning, financial evaluations and modeling and customer satisfaction measurement and analysis, and extensive work in nontraditional channels, including club stores and convenience stores. Supply chain optimizations is a current emphasis.
Paul Weitzel, Willard Bishop, Managing Partner
Paul is a Managing Partner of Willard Bishop and leads the firm’s efforts in providing cost, and profit management solutions to the grocery, convenience, mass, drug and food-service channels in the U.S. and internationally.
His specific areas of expertise include activity based cost modeling, activity-based costing, cost-to-serve pricing, account and customer profitability, joint business planning and joint value creation, developing aisle optimization strategies, developing channel growth strategies and helping manufacturers achieve speed-to-shelf.
Paul has also authored several key industry publications, including two Best Practices Reports on Direct Store Deliveries and Getting it Right at Retail.
Jim Klass, MarketIntelligence, Founder
Jim is the Founder and Managing Partner of MarketIntelligence, a
unique “virtual” consultancy foodservice network focused on helping
foodservice firms build on their relevant capabilities in sales and
marketing, trade investment, and go-to-market strategies, that was
established in 2002.
Jim's experience includes 28 years as CEO of a highly successful
foodservice brokerage company in Upstate New York and eight years
building and leading the foodservice technology and strategic
consulting practices for Booz & Company and Hitachi Consulting. His
leadership in the food and beverage and foodservice channels has
helped manufacturers and distributors develop strategies designed to
improve productivity and profit contribution.
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