Insight measures all critical business metrics and key performance indicators and delivers over 100 real-time profitability report options. Through customized analytical reports and scorecards on sales, income, customers, categories, products, and invoicing, companies are able to accurately answer the tough questions—who buys and who doesn’t buy, what is profitable and what isn’t profitable, am I actually making money on a customer, and am I getting a ROI on trade spend?

Insight serves as a profit analysis tool for the entire company and, as well, a margin management tool for senior sales management helping them to: quickly identify the best new sales opportunities to achieve optimal product mix on existing accounts and improve margin contribution; optimize profits on existing sales; improve the customer experience; and generate new profits through targeted competitive strategies.

As Insight reveals profitability for distributors at their customer level, it is also an effective tool for manufacturers. Used collaboratively, distributors and manufacturers can develop most profitable growth initiatives that are important to both in optimizing margins and profits for both.


Insight’s dashboard assures that all members of the management team are on the same page to bring real value to an organization. Insight’s dashboard identifies the key performance metrics to monitor on a daily basis keeping strategic goals forefront and aligning different operational areas with what drives a business.

Over 100 Profitability Reports:

  • Identify product growth opportunities
  • Generate category, segment trend reports
  • Maximize use of trade promotion dollars
  • ROI visibility
  • In-depth multimetric visibility

Customer Level Targeting:

  • Identify most profitable customers
  • Identify category and product voids
  • Optimize product mix
  • Improve margin and net profit contribution
  • Guides development of most profitable plans

Proprietary Account Penetration Tool:

  • Identify the 80/20 SKU profit drivers
  • Understand poor and negative margin drivers
  • Develop SKU rationalization recommendations
  • Prioritize sales and marketing activities to the individual sales person

Management Team Tool

“Everybody at Graves Menu Maker Foods is thrilled with the performance of INSIGHT.  INSIGHT  has enabled our sales managers to compile and disseminate data with very little time invested and with just a few clicks. Additionally, our sales managers are now also able to communicate better with their teams, arrive at clearly defined goals for each of their DSR’s, and measure results within given time frames…”

Cal Graves, CIO – Graves Menu Maker Foods

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